step more fully into who you're becoming...
You know that feeling
when everything just... aligns?
Where Vision Meets Precision, and Innovation Feels Like Home.
At SoulLuxe, we craft digital experiences that go beyond aesthetics. We help visionary business owners, creative professionals, and purpose-driven brands build a powerful, intuitive, and beautifully designed online presence.
Your website isn’t just a collection of pages—it’s your digital foundation, your brand’s heartbeat, and a reflection of your expertise. It should work seamlessly, communicate clearly, and feel effortlessly aligned with who you are.
Whether you’re leading a groundbreaking project, shaping the future through education, or engineering the next big innovation, your digital presence should match your ambition. That’s the SoulLuxe difference.
Beautiful Branding ✧ Luxurious Support ✧ Soul Always ✧
Beautiful Branding
Whether you're a small business owner or growing enterprise, your brand deserves to shine. I co-create designs that not only capture attention but feel deeply authentic to your mission. When you love how your business looks and feels, sharing it with the world becomes a natural expression of joy.
Luxurious Support
Step into a realm of unhurried excellence. Work directly with me and we'll bring your vision to life. From local boutiques to online ventures, enjoy ongoing personal support and guidance—because luxury isn't just about beautiful design, it's about feeling completely supported throughout your journey.
Soul Always
Every pixel, every color choice, every design element flows from a place of aligned creativity. This isn't just about building websites—it's about creating digital spaces that carry the essence of your business mission. Your project is crafted with joy, intuition, and heart-centered purpose, whether you're a solo practitioner or leading a growing team.
Hi, I'm Virginia
Want to know how a Shakespeare-directing, forensics-teaching, soul + business coach ended up creating one of the most unique design agencies around? (It's quite a story...)
Back in 2015, I was that person running in four different directions - literally teaching forensics, directing Shakespeare in the Park, starring in a one woman show, and somehow fitting in massage clients between it all. Talk about hustle culture! But sometimes the universe has a way of showing you there's a better path.
It took a health wake-up call (and a colleague asking if someone had punched me in the face - true story!) to realize that success doesn't have to mean sacrifice. That revelation completely transformed how I approach design and business.
Today, SoulLuxe Agency is the result of that transformation - where strategy meets a multi-faceted woman and her tiny but mighty team. We create websites and digital experiences that don't just look beautiful, but actually convert (and feel aligned with who you are).
What sets us apart?
• You work directly with me (no getting passed around to junior designers)
• Every project gets custom features that solve real challenges
• We focus on results (while making the journey feel luxurious)
Speaking of results...
Wait until you see what we created for a real estate powerhouse, a vibrant lavender farm, and an edgy fitness brand. (Keep scrolling for those stories! 👇)
Ready to create something beautiful together?
Let's get you on a Discovery Call.
The Luxe Experience
Imagine settling into a plush hammock beside a crystal-clear infinity pool. The gentle sway mirrors the ease of our journey together. The sun kisses your skin with the same warmth as our welcome. This is how we want you to feel as we create with you at Soul Luxe.
Here, your digital dreams unfold with the same effortlessness as clouds drifting across a summer sky.
No rushing, no pressure—just pure, intentional creation that feels as natural as breathing.
Like the pool's edge blending seamlessly with the horizon, we blur the lines between functionality and beauty, between your vision and its digital manifestation. Each project is infused with both grounding structure and elevated energy, creating spaces that invite your audience to sink into their own moment of digital serenity.
The Luxe Experience
Imagine settling into a plush hammock beside a crystal-clear infinity pool. The gentle sway mirrors the ease of our journey together. The sun kisses your skin with the same warmth as our welcome. This is how we want you to feel as we create with you at Soul Luxe.
Here, your digital dreams unfold with the same effortlessness as clouds drifting across a summer sky.
No rushing, no pressure—just pure, intentional creation that feels as natural as breathing.
Like the pool's edge blending seamlessly with the horizon, we blur the lines between functionality and beauty, between your vision and its digital manifestation. Each project is infused with both grounding structure and elevated energy, creating spaces that invite your audience to sink into their own moment of digital serenity.
Choose your Luxe Experience
Your Branding
Transform your vision into a cohesive brand identity. Within one day uncover your unique essence and then we'll translate it into visual magic. Perfect for visionaries ready to make their mark with intention and grace.
$1500
Your Strategy
Craft your digital roadmap with clarity and purpose. We'll map out your online presence, identify key touchpoints, and create an actionable plan that feels aligned with your soul's mission. For leaders ready to expand with strategy and ease.
$1500
Podcast Production
Amplify your voice with professional polish and soul. From concept to launch, we'll create a podcast that resonates with your audience while maintaining your authentic energy. Designed for thought leaders ready to share their message.
Starting at $5k
Custom Website Design
Like the first breath of morning light, your unique digital presence will emerge through a 2-12 week process of intentional co-creation (depending on the scope of the project.) A bespoke journey where luxury meets purpose, transforming your vision into a stunning online sanctuary that calls to your ideal clients.
Starting at 2.7k
Custom Sales Journey
Transform your client attraction journey in as little as seven days. A streamlined approach for conscious entrepreneurs ready to expand their impact with ease. Your path to aligned lead generation, crafted with intention and grace.
Starting at 2.7K
Case Studies
A Tailored Digital Experience
Saraha Williams
Lewicki and Associates:
ImpressMP brought us Lewicki and Associates to design a custom website tailored to their unique needs as a real estate company. Our collaborative approach ensured a seamless co-creation process, resulting in a bespoke website that effectively showcases their services and enhances user experience.
Understanding Lewicki's Needs: Our process began with a consultation to identify Lewicki's specific goals and requirements. They sought a design that would incorporate various features to streamline their clients' home-buying journey, including a mortgage calculator, daily mortgage rates, home rates calculator, video review creator, listings, and a custom review feed from Zillow.
Custom Design and Integration: With a clear understanding of Lewicki's needs, our team designed a visually captivating website that effectively highlights their services and expertise. We integrated custom code to implement the requested features, such as mortgage calculators, video reviews, and Zillow integration, creating a seamless user experience.
Results: The custom design and advanced features have significantly increased engagement on Lewicki's website, making it more user-friendly and informative for potential clients. The integration of video content and custom reviews has further enhanced their online presence, helping them stand out in a competitive market.
A Sophisticatedly Bold Enterprise Evolution
Saraha Williams
The Corporate Challenge:
When Dr. Bill Bersing from iPrograms, a global program management company handling \$500M+ government contracts, approached me, they were ready to elevate their digital presence beyond their existing Wix platform. Their vision? To maintain corporate credibility while breaking free from the typical program management company mold. They needed a solution that would both honor their high-stakes government work and showcase their innovative spirit.
Strategic Vision & Implementation:
I worked closely with Dr. Bill to identify key areas for transformation:
• Website modernization that speaks to government contractors
• SEO optimization for improved visibility
• Podcast development and production
• Cross-platform content strategy
Together, we crafted a plan that would:
• Highlight crucial contract work credentials
• Establish thought leadership through podcasting
• Create a bold yet professional digital presence
The Technical Evolution:
• I migrated from Wix to a more robust platform
• Implemented advanced SEO strategies
• Created custom features for contract work showcase
• Developed integrated podcast infrastructure
Podcast Production & Promotion:
I personally oversee their podcast production, where I:
• Produce and edit episodes for professional delivery
• Manage content upload and distribution
• Execute cross-platform social media promotion
• Ensure consistent brand messaging across channels
Results & Impact:
The transformation delivered:
• Enhanced SEO performance
• Modern, corporate-appropriate design that stands out
• Established podcast presence
• Integrated multi-platform content strategy
This project exemplifies how corporate entities can maintain their professional image while embracing innovative digital strategies to stand out in their industry.
A Compassionately Designed Space
Saraha Williams
PawWorks:
A Bespoke Design Collaboration for a Noble CauseImpressMP and our custom design team partnered to create a stunning website for PawWorks, an organization dedicated to animal welfare and adoption. Our collaboration resulted in a comprehensive and visually engaging website that effectively showcases their mission and available pets, while incorporating custom features and ensuring accessibility for all users.
Division of Labor: Recognizing the scale of the project, we worked closely with ImpressMP, who provided the initial mockups and overall design vision. Our team then took on the technical aspects, handling all custom code and infrastructure development. This efficient division of labor allowed us to bring PawWorks' vision to life in a timely and effective manner.
Custom Features: To make the website truly unique and engaging, we integrated various bespoke elements, such as video pop-ups, flip cards, and a live adoption feed that showcases available pets in real-time. These features not only enhance the user experience but also facilitate the adoption process by providing potential adopters with all the necessary information at a glance.
Accessibility: Accessibility was a top priority for PawWorks, and our team took this into account throughout the development process. By implementing accessibility best practices, we ensured that the website is user-friendly for people of all abilities, making it easier for everyone to engage with the content and support the organization's cause.Conclusion:Our collaboration with PawWorks and ImpressMP resulted in a bespoke website that is not only visually appealing but also highly functional and accessible. The integration of custom features, such as the live adoption feed, and our focus on accessibility demonstrate our commitment to creating a digital experience that aligns with PawWorks' mission and values. This project showcases the power of collaboration and custom design in delivering a website that effectively supports a noble cause.
When Vision Meets Versatility
Saraha Williams
The Beautiful Challenge:
When Katara Sky first sat down with me, I recognized a familiar spark in her eyes – that mixture of excitement and overwhelm that comes with having multiple powerful offerings to share with the world. Like many soulful coaches, she had a vision that extended far beyond a single brand identity. Her challenge? Creating space for both her personal coaching practice and her broader community mission without diluting either one.
The Vision Clarity Process:
As someone who has navigated my own journey from "wearing multiple hats" to creating aligned clarity, I knew exactly where to begin. Together, we dove into a deep discovery process where I helped Katara:
• Untangle her diverse offerings without losing their interconnected essence
• Identify the natural split between her personal brand and community vision
• Map out how these two distinct spaces could support rather than compete with each other
The Strategic Evolution:
What emerged was beautiful: not one brand trying to do everything, but two harmonious spaces:
• katarasky.com - Her personal sanctuary for deep, transformative work
• awakeningdragons.com - A vibrant community hub for collective growth
Implementation & Integration:
With the strategy clear, our team brought this vision to life:
• We developed sophisticated yet magical design elements that spoke to both brands
• Created intuitive pathways between both platforms
• Engineered content distribution that honored each space's unique energy
• Built technical infrastructure that supported seamless user journeys
The Breakthrough:
This project represents what's possible when we stop trying to fit multiple missions into one box. Instead of diluting her message, Katara now has two powerful platforms that each serve their purpose while remaining clearly connected – a solution that many coaches dream of but struggle to achieve.
Results That Resonate:
• Clear brand differentiation while maintaining cohesive energy
• Increased engagement across both platforms
• Simplified content strategy with clear purpose for each space
• Enhanced user experience for both individual clients and community members
An Authentically Spirited Design
Saraha Williams
Embracing a Vibrant, Funky Vibe:
SunFlower Dreams Lavender Farm craved an online presence that would distinguish them from other lavender farms. The owners' lively personalities and love for bright colors inspired us to create a design that exuded a fun, hippy vibe.
A Colorful Twist on Branding:
To break away from the traditional lavender farm aesthetic, we incorporated a vivid color palette featuring hot pinks, bright oranges, and sunshine hues. This bold choice resulted in a unique brand identity that instantly captures visitors' attention and showcases the owners' spirited nature.
Engaging Visuals and Interactive Elements:
To add an element of fun, we designed a custom interface that reacts to user interactions with playful animations and transitions. We also integrated high-quality photos of the farm's picturesque landscape, with a focus on the colorful flower fields and quirky details that reflect the farm's distinctive atmosphere.
E-commerce Experience with Personality:
SunFlower Dreams' e-commerce store was designed to match the farm's vibrant brand identity. We incorporated custom illustrations, hand-drawn elements, and lively product descriptions, infusing the shopping experience with the owners' spirited personalities.
Results:
The refreshed website design was an instant hit, resonating with customers who appreciated the shop's lively, positive vibe. SunFlower Dreams Lavender Farm has now successfully distinguished their brand within the industry and attracting customers who shared their passion for bold colors and lively experiences.
A Boldly Distinctive Digital Presence
Saraha Williams
Fitness Club with an Edge:
When a local fitness club sought to break away from the industry's typical branding, our team was eager to help them create a unique, captivating online presence. The club's vision was clear – a site that reflects the authenticity of their gym, showcasing real staff and real results, and appealing to potential elite members.
Brand Iterations and Collaboration:
We worked closely with the client, going through various brand iterations to tap into the essence of their gym's atmosphere. By embracing their bold vision, we created a brand that truly represents the club's commitment to exceptional fitness experiences.
Payment Integration and Membership:
To ensure a seamless user experience, we integrated a payment system that allows customers to purchase memberships directly on the website. This functionality streamlines the sign-up process and makes it easier for potential members to join the club.
Design and Aesthetics:
Our design team crafted a visually striking website with a dark, black, and white color palette, accented by a signature neon red crown that boldly represents the club's unique identity. To enhance user engagement, we incorporated special video elements and custom flashing code, creating an irresistible online experience for elite membership clients.
The Result:
Upon completion, the fitness club owner was thrilled with the final product, as it successfully captured the essence of their brand and provided a user-friendly platform for membership sign-ups. This project exemplifies the impact of a bespoke website design approach, where creativity and functionality merge to create a digital experience that stands out from the crowd.
Love Notes
Testimonials
The New
Hell Soul Membership
be infused, inspired and ready!
Space that is held just for you!
Because you're worth it!
Set your week right with weekly alignment calls.
Here's what you get:
Get out of the rut and into your Soul Routine
Weekly Live video calls (value $49)
Weekly Soul-infusions - Guided meditation (value $49)
Weekly Personalized Playwork (value $62)
Ask your questions and get answers (value $62)
Total value: $222 per mo.
"Virginia, is the real deal"
Virginia, is the real deal, AUTHENTIC and completely all in with the work she’s doing. It would be one of the best decisions you make to align with her on her journey. Cheers!!!
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